A common online lead generation marketing technique employed by many businesses websites is the registration form. In exchange for such things as free trail downloads, white papers, newsletters, and other offers, the user (the potential lead) is required to complete a registration form. By doing this, the user becomes a qualified lead, as interest is shown in the business products and services. With this information, the business can now establish communication with the qualified lead and further market their products and services.
Sounds simple enough. But how much information is too much information?...
... When it comes to online lead generation marketing, there is a fine line
between the two. And this line can make the difference between
capturing a lead, and losing a potential lead.
Example 1:
A user visits a website seeking information on lead generation
marketing. There is a white paper on lead generation marketing that
sounds quite interesting, but in order to download it, a registration
process must be completed. The website is requesting your name and
email address. You fill in the info and get the white paper as simple
as that.
Example 2:
A user visits a website seeking information on lead generation
marketing. There is a white paper on lead generation marketing that
sounds quite interesting, but in order to download it, a registration
process must be completed. In this case, the website is not only
requesting your name and email address, but also your complete address,
age, income, and answers to other marketing questions
In example one, the lead generation marketing process is quick and
simple for the user. They get the information they've requested with
minimal effort. This is the first step in building a positive
relationship with the potential lead. It's all about the give and
take. If you continue to give the lead what they require, they'll be
more open to supplying you with what you require, which in this case is
marketing information. As the relationship builds, so too does your
profile on the lead.
In example two, the website is requesting a lot of information. First
of all, the registration process can look overwhelming and
cumbersome. This can lead to a pretty quick opt-out as the potential
lead may not see it worth their time and effort, turning them into a
lost lead. Also, questions in the registration process must be
relevant to the user. If the user wants the white paper, they will
question why they have to give up so much personal information.
Lead generation marketing conversion rates are proportional to the
amount of information requested. The more information you request, the
less likely you are in getting it. Lead generation marketing is a
value exchange and what marketing information the user provides should
be no more than what they deem as necessary.
If you want to collect more marketing information, then you have to offer more value.
If you want to exploit the power of lead generation marketing, contact Lumaganda today.
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