Pay per click (PPC) is a marketing system used on the Web for lead generation purposes. PPC advertisements generate revenue for Web publishers each time a visitor clicks on an ad. Different types of ads include banner ads, flash ads, and textual ads. Many search engines also use the PPC model, displaying sponsored results. It has become an attractive marketing model for advertisers as they only have to pay for actual traffic generated to the site by the ads. This has translated into a multi-billion dollar industry.

So this has to be the way to go in lead generation marketing, right? Well, there is a major pitfall that cannot be overlooked.

Click fraud.

Click Fraud occurs when a pay per click advertising link is clicked on by a person who is not at all interested in the content or products and services offered by the advertiser. It is a malicious act that is carried out by both affiliates and competitors. An affiliate will artificially increase the number of clicks on paid listings, therefore driving up the revenue generated. They do this by manually clicking themselves, paying others to do it, or use automated software. A competitor click on the link in an attempt to spend the advertisers budget and make PPC advertising too expensive and remove them from the search engine results.

Money spent on this form of lead generation marketing can easily be going to waste.

Lumaganda, a new lead generation and marketing solution, allows a business to rise to the top of natural search engine results without relying on PPC to generate quality leads. Quantify your lead generation efforts with real-time marketing data that is easily monitored and simple to learn. Improve operating efficiencies by publishing new marketing content; implementing surveys; and accessing all webpages through one interface. Free up marketing personnel and increase the ROI on your marketing dollars.

Lumaganda delivers lead generation marketing results.