Lately, there's been a great deal of talk around the topic of search engine marketing (the process of using search engine optimization for Internet marketing purposes). According to Web Tools, the term “search engine marketing” alone was searched 1,258,032 times in March 2006. In fact, it's not uncommon to hear companies paying thousands of dollars on Internet marketing and search engine optimization to reach high-ranking search engine positions.

The importance of a high ranking position on a major search engine such as Google, Yahoo!, or MSN is quite clear: it's either your company or your competition who will be number one.

Search engine users are generally interested in the first few links that are provided from a search engine results page, and barely ever go beyond the first three pages of results. Having said that, the importance of a high-ranking position becomes clear. Companies who do not find themselves in high-ranking positions generally do not receive the online attention that they deserve.

A website's search engine ranking does affect how much traffic is driven to the site, but that doesn't mean that all Internet marketing dollars should immediately be thrown in that direction. Companies often make the mistake of spending thousands of dollars pushing a corporate website to the top of Google or Yahoo! Unfortunately, this situation is a classic example of how being the number one may not always be the best. The problem arises when every corporate marketing team is told that their Internet marketing strategy is to have the company website in a top-ranking position. As a result, companies get caught in the spiral of fighting to get ahead of each other on search engines, and never truly achieve their marketing objectives.

That's why Illuminated Technologies has created a Internet marketing solution that differs from what the majority of search engine marketers currently offer. Lumaganda is a lead generation and Internet marketing system that focuses on generating leads to provide quantifiable client results.

Lumaganda works by utilizing search engine marketing tactics to move corporate websites to high-ranking positions on search engine results pages. Users generally click on the first available link if it provides a relevant and eye-catching description of the company's products and services. Following the arrival of the visitor to the page, Lumaganda encourages interested readers to sign up for newsletters or take part in surveys. By doing so, the lead generation and Internet marketing system is able to capture and build a database of leads ready to be used for future marketing purposes.

For more information on Illuminated Technologies' lead generation and Internet marketing system, visit the Lumaganda homepage.