Illuminated Technologies' newest addition to lead generation marketing will focus on the use of free, mobile applications to improve website page rankings. The custom software developer has launched three applications that will become a permanent feature to its lead generation and marketing solution, Lumaganda. The first applications available in this series will be a mobile version of Sudoku, a mobile financial calculator, and a mobile summary of Sun Tzu's The Art of War.

In March, Illuminated Technologies announced the release of Lumaganda, marketed as a lead generation and marketing solution. From its initial launch, Lumaganda included three methods of generating online leads. By using contact forms, surveys, and newsletter subscription offers, Lumaganda would drive traffic to its website based on relevant content for its target market. Lumaganda's strategy included the use of fresh, relevant content to maintain a steady flow of traffic to the website. Illuminated Technologies believes that its development process will ensure that visitors will find value in visiting the website, thus feeling inclined to involve themselves with the company by taking part in the lead generation features. By using Lumaganda's own website as an example of their product, Illuminated Technologies plans to offer prospects a hands-on example of its answer to online lead generation.

Earlier this month, the company announced the release of mobile applications as an added feature to Lumaganda . The company believes that applications that apply to the mass market will generate more traffic to the website, fortifying its initial goal of improving website traffic to drive up the site's page ranking. In addition, Lumaganda's mobile applications will provide on-site direct download links, allowing third parties to link directly to the site (or the download link) so that the download site will spread across the web.

Mobile applications have grown significantly in popularity over the past few years due to improvements in processing power of cellphone available to the mass market. The release of Palm's Treo and the increased popularity of RIM's BlackBerry has further fueled the growth of the mobile application industry.

Illuminated Technologies expects that Lumaganda's initial launch of mobile applications will be able to find value in the majority of mobile users. For more information on each of the applications, visit the links provided below.

Lumganda Mobile (Part 1) - LumaCalc - Mobile Financial Calculator

Lumganda Mobile (Part 2) - LumaGames - Mobile Sudoku

Lumganda Mobile (Part 3) - LumaSlides - Sun Tzu's The Art of War: Mobile Edition