Lead generation marketing is made easy with the fully-automated features of Illuminated Technologies' newest Internet marketing solution, Lumaganda . This new service, provided by the Vancouver-based custom software developer, utilizes a multitude of innovative methods to capture valuable search engine traffic into a database of qualified prospects. Lumaganda gathers these leads by employing a variety of lead generating features on its website.

Each lead generation feature used by the marketing system captures a full name and email address of the visitor. According to Illuminated Technologies, people will be willing to leave this information because of their inherent interest in the product or service that employs Lumaganda on its website. The custom software developer claims that major search engines such as Google, Yahoo!, and MSN are easily converted into a filtering system due to the method of usage. A search engine may be a valuable tool, but without the pre-existing desire to research and the action to query the results, this resource is useless. While this concept may be intuitive for most of us, search engines also guarantee that resulting visitors who land on a website through a search engine result already possess this interest in the subject. As a result, these individuals are willing to leave contact information when prompted to do so.

However, there is still the problem with Internet security and privacy issues. As more and more cases of identity theft sprout up across the globe, Internet users are growing more skeptical about providing information to anonymous sources, even if that means the source is a multi-million dollar corporation. So, what is the secret behind developing a convincing call to action? The answer: value.

While many people would be confused at such a vague response, Lumaganda's developers are supporters of the belief that value-added material is the key to developing trust between the company and its customers. Once trust is established, users will be willing to provide the company with information. After all, they arrived at the website because they were interested in the first place.