The goal of this project was to develop a mobile quotation book that can be used across the J2ME, Palm, BlackBerry, Pocket PC, and SmartPhone platforms. The ultimate aim was to provide an easy-to-use application that would add value to any businessperson through functionality and portability, while acting as a lead generation tool. By offering quotations from the famous “Art of War” book, any user can easily and quickly read through inspiring quotations and navigate through each chapter with ease. The product also offers the ability for users to view this application as an automated sideshow and change the size of the font (small, medium, large). By doing so, these features are highly practical for leisure reading and applicable to the target market allowing companies to generate important leads through the internet.

LumaSlides is an application marketing to business individuals and general readers who own a mobile device. For the business user, these famous quotes from Sun Tzu becomes a valuable resource that is available on any widely used mobile platform. As a result, this product will alleviate the need to carry a copy of the book around, thus, making convenience a key feature to the business user. For the general reader, this application will essentially replace the need to buy a copy of the book or read off the Internet. The overall benefits of LumaSlides is its ability to quickly scan through different chapters with the choice of reading as little or as much as the user prefers.

Mobile Applications as a Lead Generation Tool

The immediate offering of an electronic version of The Art of War is to use the product as a viral marketing channel for generating leads. Once LumaSlides becomes readily used by the market, this product will help fuel the brand awareness of the company that the mobile application belongs to. Following along with the popular searches for "strategic advice" and "ancient Chinese wisdom" on major search engines, this application is also a great method to market the company's image and products/services.

By offering the product for free, companies can use this application for creating new interest and generate leads. Prior to downloading, a user will be asked to enter their full name and email address which will be stored in a central database. Alternatively, an email address of a specific cellphone can be entered into the website allowing the application to be sent directly to the mobile phone. With either option, the business will generate a database of leads (full names, email addresses, cellphone contacts, etc) who are interested in the product or service, thus allowing for more specific target marketing and heavier lead generation marketing in the future. Furthermore, this application is carried by mobile applications which acts as an advertising tool that can be shared quickly and downloaded instantaneously. This generates the popularity of the product, which creates a greater product demand and more visits to the website.

Mobile applications such as LumaSlides opens potential for users to refer the product to friends. By using an online referral system, the database can expand exponentially as it becomes an automated lead generation system. This works by having a single user input their friends' emails into the referral boxes urging them to downlaod the application. As a result, one visitor to the site can potentially generate more than a single lead through personal marketing.

Mobile Applications and Search Engine Optimization

Mobile applications such as LumaSlides is a lead generation tool for a company to improve its online marketing through search engine optimization. SEO ranking on major search engines is improved in three ways: 1) number of hits and 2) incoming links and 3) interlinking across relevant websites.

The application will be made available on the company website. A link will be provided to all sites within the cluster so that upon reaching the portal site or gateway sites, the user can easily reach the page to download the mobile application. In addition, banner graphics are used on the gateway sites as the linking tool, which is essential for effective internet marketing. These graphics can be easily copied and pasted to third party locations so that anyone can provide a link to the download page. The aim of this lead generation marketing approach is to have as many inbound links to the download page as possible. Each lead who uses the mobile application will become familiar with the application and its development company, thus building a positive brand image. In addition, the abundance of inbound links will increase the popularity of the website and improve the overall rank of the page. The number of hits to the webpage when leads download the mobile application will also boost the popularity of the webpage and increase its overall ranking.

Finally, if different sources that contain the download link offer relevant content, this network will assist in improving the search engine ranking of the download site. If these relevant sources are all linked together, then the positive effect is even greater.

Ultimately, the product itself is a tool which lead generation and search engine optimization can take place. By offering a useful mobile application that is highly demanded, the number of individuals who become interested in the product will increase. The greater the demand, the greater the popularity of the download source resulting in a vast database of leads and an innovative method of internet marketing.

-----

LumaSlides is available as a beta release for the following platforms. Select the version you would like to download, save the file to your computer, and transfer the application to your handheld via a USB cable. For detailed instructions on installation, please consult your mobile user's manual.


Mobile Art of War Beta

-----

Lumaganda has also released a mobile financial calculator (LumaCalc), and a mobile version of Sudoku (LumaSudoku).