Last month, Illuminated Technologies released a new custom-software solution known as Mobile Marketing. The project was originally named “Lumaganda Mobile,” and was to be an added lead-generation feature to the Lumaganda lead generation and Internet marketing system. However, the program was later renamed to a much more general name, Mobile Marketing.

The Mobile Marketing solution began with the launch of three applications: a mobile financial calculator, a mobile version of Sudoku, and a mobile slideshow viewer that provided a summary of the best-selling book, Sun Tzu's The Art of War. Together, the mobile applications were to provide companies with a means through which they could generate leads. The applications are developed and branded (or watermarked, for the more subtle marketing approach), then released as free downloads to the mass market. Users then spread the link around, creating a demand for the product. Using the Internet as a channel of distribution, the Mobile Marketing project was intended to provide companies with a cost-effective means of developing brand-awareness.

Illuminated Technologies intends to add additional features to the Mobile Marketing program. Amongst them is the focus on lead generation. Hosting the applications on a server and requiring users to enter their contact information before downloading provides companies with a cost-effective means of gathering leads. If the applications are in-line with the company's business model (e.g. Texas Instruments releasing a free mobile calculator), then it also becomes a way of gathering a database of relevant leads to be the target of subsequent marketing campaigns.

Another lead generation feature to be implemented involves a user being able to send the download link directly to a friend via the application.

The Mobile Marketing project has brought a great deal of attention to Illuminated Technologies as it brings together the company's recent focus on lead generation marketing with its ability to design custom-software solutions. The custom-software developer intends to releasing 9 new version of LumaSlides in the upcoming weeks.